Digital investment and financial analysis

Awesome Inc recently reported on the upcoming conference in the article, MobileX Comes Home to Lexington.

According to the article, MobileX Lexington is a one day conference that will be held from 9:00 am to 5:30 pm on April 13 at Awesome Inc. The conference for entrepreneurs, investors, developers, industry professionals, and mobile enthusiasts that identifies opportunities, explores solutions, and provides technical education in the mobile & related industries.

When introducing the speakers, The article states:

Anthony Hand of Samsung, who will be giving a talk on “Opportunities for Mobile Innovation: A Designer’s Perspective”. He is a user experience designer at Samsung Research in Silicon Valley for mobile apps and services and has worked with all of the major smartphone platforms and mobile Java. Recently, he spent two years at Motorola as the lead UI designer for the Home Screen and most of the widgets on their Android devices.”

This conference could be an exciting opportunity for those interested in learning about innovations in the mobile world.

Jasmine Ashton, March 29, 2012

Jay Baer’s Convince and Convert recently responded to an interview with Guy Kawaski on the need for social media strategies, in the post “Is Social Media Strategy Required or Redundant?”

Kawaski’s answer to the question was essentially no, while Baer states the exact opposite. Baer also makes the claim that while Kawaski encourages his followers to “just wing it” when experimenting with social media, in reality he has a very tightly wound social media strategy in place.

In response to Kawaski’s statement Baer writes:

“I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. There is no such thing as a Twitter strategy. Or a Facebook strategy. Or a Google + strategy. Participation in these (or other) social outposts are tactics used in service of a social media strategy, which in turn is in service of a marketing (and sometimes customer service/retention) strategy, which is one element of an overall business strategy.”

After stating making this statement, Baer outlines Kawaski’s social media strategy in great detail. More specifically he points out what Kawaski is doing right that others can learn from. What’s really important is that people focus on creating an interesting and engaging social presence.

Jasmine Ashton, March 28, 2012


When developing a business strategy, most companies do not consider the implications of their reputation as “evil” or “not evil” when trying to attract talented employees. However, this was one of the reasons that James Whittaker sited in his piece “Why I left Google.” 

Whittaker makes clear in his article that in tech fields, in order to attract high quality, innovative talent, these kind of  strategies matter for recruitment and retention. Even if your company has money to spend on six figure salaries, there’s always the risk that people with valuable skills will choose to start their own business or work at some small firm that’s deliberately not pursuing a profit-maximizing strategy.

According to the article, while ads were always in the background at Google, it wasn’t until the search giant felt the need to compete with Facebook and create Google+ that the company began to fundamentally change into the evil corporation some people see it as today.

Whittaker writes:

“It turns out that there was one place where the Google innovation machine faltered and that one place mattered a lot: competing with Facebook. Informal efforts produced a couple of antisocial dogs in Wave and Buzz. Orkut never caught on outside Brazil. Like the proverbial hare confident enough in its lead to risk a brief nap, Google awoke from its social dreaming to find its front runner status in ads threatened.”

The moral of this story is that, in order to encourage innovation, companies must keep their greedy tendencies at bay.

Jasmine Ashton, March 27, 2012



After spending a month looking at “social business success stories” as well as other social strategy topics, the Dachis Group blog has created a must have list to ensure that your social business strategy is successful, in the article “What Not to Leave Out of Your Social Business Strategy.”

According to the article, some social media strategy components that are often neglected, but still highly important, include: community management, social platform strategy, risk management, business process redesign, organizational redesign, and a communication plan.

When discussing community management, the author states:

“While there are certainly some social business efforts that claim they haven’t needed them, the outcomes from case studies are clear: A social business effort will have better and faster adoption, create more business value, and have lower risk profiles if there is a strategic commitment to create a robust community management capability. Therefore, most social business strategies, global or at the business function level, should address this as a first class citizen on their roadmaps and in their business case.”

While this article only advocates for a few select practices, any business owner knows that there are a multitude of different avenues that can be used to incorporate social into their business strategy. The key is to put the needs of your specific company at the forefront when developing a social business strategy.

Jasmine Ashton, March 22, 2012

V3 Integrated Marketing reported on Conversation Agent Valerie Maltoni’s recent presentation on the importance of having a conversation when using social media and constructing your brand, in the article, “Conversation Isn’t Merely an Art Form; It’s a Business Strategy.” 

According to the article, while it may seem simple, having a brand that is distinct and consistently defined is the foundation that companies use to create their digital marketing strategy.

The article states:

“Once you have that critical definition in place, then you can begin creating a social strategy and diving into the various social channels. And this is where conversation becomes vital. Sure, you want to educate your audience and share compelling content. But being able to hold a conversation—and, more importantly, actively listening—are mandatory when it comes to your brand’s success.”

While social media is important, it is also important that businesses don’t get so absorbed with tweeting and Facebooking that they forget the important stuff. By having an actual conversation with your customers, you’ll be able to uncover exactly what it is that you want to use social media to say.

Jasmine Ashton, March 21, 2012