Digital investment and financial analysis

You can’t bring a search-engine mindset to social media and have it work. There are fundamental differences between a potential customer who goes to Google to find a solution to a problem and one who interacts with your company or product on Facebook. So says Michael Mothner, writing for, in his recent article “Facebook Advertising: 5 Things You Don’t Know (& Should)”.

Where search is keyword-driven, Facebook is image-driven, which leads Mothner to an essential tip:

“The single most important element determining an ad’s success is that tiny image that goes along with the ad. It will literally make or break an ad. Intuitively, this makes sense: The No. 1 activity on Facebook is to look at photos, so Facebook users are trained to scan for pictures. The more your ad resembles Facebook content, the more likely a user’s eyes will stop at your ad–and the more likely they will be to click.”

All of Mothner’s tips center on the fact that people on Facebook want to be on Facebook, whereas people using search engines want to leave the search and get to the information. So keep your Facebook campaign fresh (every 5-7 days), visual and engaging. Forget copy, concentrate on your headline. Make your Facebook page a place your customers want to visit—with you and each other.

Laura Abrahamsen May 23, 2012

Facebook has become so big, so ubiquitous, that it is no longer cool, claims Geoffrey James, in his recent article “LinkedIn Will Outlive Facebook. Here’s Why.” for

It’s a big claim, and James bases his case on Facebook’s $1 billion acquisition of Instagram, a move that suggests desperation, according to James, and a quest to stay relevant.

James offers LinkedIn as a counterexample to Facebook:

“Nobody on LinkedIn cares about being cool. LinkedIn’s beauty is that it’s dull but functional–like email and the telephone. That’s why I believe that LinkedIn will keep growing, becoming increasingly valuable and relevant–while Facebook will eventually be replaced by “cooler” technologies that appeal to a fundamentally fickle base of consumers.”

The contrast is between identifying your target niche and filling it perfectly, and trying to anticipate every need your consumer may have. But, as the commenters on James’ post noted, you have to sign into Facebook to leave a comment on an opinion piece about why Facebook is losing relevance.

Laura Abrahamsen, May 2, 2012

In the article “Owning Up in the Age of Twitter” the author argues that it is important for business to manage social media complaints before they explode into tweets, youtube videos, and Facebook shares.

The article states:

“Social-media experts warn that not enough business owners have thought about how to handle a public-relations nightmare and protect their brands in a situation like this. What’s scary is that to the public, any employee who interacts with customers is the face of that business, even when they do something wrong said Dominic Litten, social media and interactive PR manager for Point to Point Communications … The adage about how unhappy customers are more likely to share the story with their friends becomes exponentially more dangerous on social media.”

In the past, things used to stay local, but with social media, anything can be shared globally with a single click. It is important to protect your brand from digital assault. Do not wait until something bad happens. Have a policy in place to protect your organization and its reputation. Take complaints seriously even if you think they are not valid. Effective social media policies and procedures can avoid a public relations problem.

In the article “Embracing Social Media” on the Smart Business Network – with information for CEOs and other business executives – we see information about the importance of companies effectively dealing with social media.

The author asserts:

“You are now officially out of excuses. Social media is here to stay, and if you’re not on board, your business may be left behind. Even presidents and CEOs who previously had no idea of the major impact social media could offer are realizing the importance of timely and direct customer interaction… The social media world was meant to be fun, hip and young, but with its ever-growing popularity, all generations of employees must get on board.”

Social media can provide a means to connect with current and new audiences. You can attract a previously unreachable and new audience by incorporating Facebook, LinkedIn, and Twitter into your advertising materials. This sends a positive message about your organization.

The misfortunes of organizations that do not have effective social media policies and practices in place should alert the business community of the importance of vigilance in the realm of social media communication.

J.P. Evans, January 24, 2012

Sponsored by the Smart Business Network, the authority for business and management information.



Users of Facebook iPhone app irate over buggy update,” declares cnet Reviews. Members who access Facebook through their iPhone had been happy with the app since 2008. However, the latest update has many seeing red. According to the article:

“Since its debut, the latest version has picked up almost 19,000 one-star reviews in Apple’s App Store, with users complaining of crashes, freezes, slowness, a chat mode that doesn’t work, and a host of other issues.”

The problems could have come at a better time for the social media giant. Right now it’s facing competition from the new Google+. Will these problems prompt a mass migration?

Buggy developments and upgrades in the wake of new outlets means that work needs to be done to make technology and applications work.  If you’re considering investing in a technology company, consult an expert advisor such as Michael Onghai to help navigate such tricky terrain.


Cynthia Murrell   July 28, 2011 is reporting in it’s feature article “Facebook’s big announcement: breaking the conference bubble?” that Facebook is going to announce an important new development strategy. However, while there is a boatload of speculation on the topic…no one actually knows what the announcement will be.


“TMC’s CTO Tom Keating wrote in a recent blog post, “According to various sources, Facebook will be announcing  browser-based Skype video calling.” The rumor mill has it that an additional announcement will accompany the first one.”

“Keating continued, noting that some believe, “Facebook will be announcing the release of Project Spartan, which is the codename for a an entirely HTML5-based platform, with the specific goal of reaching mobile users and in particular mobile Safari on the iPhone (NewsAlert) and iPad platforms.”

Project Spartan would allow Facebook to completely bypass iTunes so they would be able to have free and paid applications sans Apple’s nod.

As of right now, all there is to go on is speculation.

If the development community wants to stay ahead of the game they would do better to put their faith, and their money, into well developed applications developers like Thinkweb3 and SocialAdMx, who have a wide fan base and have worked side by side with Facebook, YouTube, Stumble Upon and Samsung. It’s developers like these that are truly ahead of the game.

Leslie Radcliff    July 26,2011