Digital investment and financial analysis

Communication barriers and problems are rampant across many companies. Entrepreneur published an infographic that addresses the business costs associated with these issues and proposes Enterprise Social Networking (ESN) as a solution. The infographic, called The Secret to Higher Employee Productivity: Social Networking, shares information on the use case for social media as a set of tools to streamline internal communication, file sharing and employee collaboration.

There are many reasons that companies are deploying ESN, namely: sharing best company practices, facilitating collaboration, evolving company culture and identifying expertise around the company.

According to the infographic:

The cumulative cost per worker per year due to productivity losses resulting from communications barriers is $26,041.This translates to an annual cost of $528,443. Companies with highly effective internal communications had 47 percent higher returns to shareholders over the last five years, compared to companies with the least effective internal communications.

Unlocking insights available in the mountain of unstructured data any given company has is a vital process for making important business decisions in today’s world. Selecting a search and information management vendor is one such decision and will require thought on the part of the company in question in regards to specific use cases they require. Any company, however, will benefit from utilizing a solution embracing semantic search technology as it gives meaning and context to raw data, thus enabling true business intelligence.

Megan Feil , July 31, 2013

Sponsored by, developer of Beyond Search

In the world of enterprise search workshops and conferences are some of the best ways to learn of cutting edge developments and extend one’s network. Recently, the agenda for the 2013 Enterprise Data and Business Intelligence Conference Europe was announced with details available in the SourceWire article, “The Agenda for Enterprise Data & Business Intelligence Conference Europe 2013 Has Been Finalised.”

Quotes from previous years’ delegates included:

‘Extremely well organized, lectures were thought provoking. Many ideas I will take back to my organization. A lot more I now want to read about. I will recommend this conference to more business units next year. Thoroughly enjoyed it!’

‘Quality of speakers and content made this a valuable conference in both practical and thought provoking ways.’

With business intelligence constantly evolving and changing to keep up with the expanding data and new sources of data staying on top of the industry is key to success. Going above and beyond what was traditionally thought of as business intelligence is becoming more and more important in a world deluged by big data. For example, Expert System solutions offer precise analytics using their core semantic search technologies. Their linguistic analysis capabilities enhance the extraction and application of data in the natural language interface.

Megan Feil, July 17, 2013

Sponsored by, developer of Beyond Search

Of course you want your business to rise to the top of the search engine list when a potential customer searches for whatever product or service it is that you offer.  In order for that to happen, you need to know a few things about keywords and how they work.

Sally Ormond gave six great tips in the post “Mistakes Made When Researching Keywords” for Technorati.  She actually listed them as “Oops,” but I’m going to put a positive spin on her advice.

First, consider whether you really want to use the “hottest” current keywords.  All of your competition is using them too.   Maybe you should use something a little more targeted and less popular to weed out the competition and get customers to your site.  Along the same line, don’t use broad categories, but combine keywords to target a specific segment of your market.

Ask your customers the terminology they use to search for your product.  You may you call it “coffee cream,” but someone looking for it may know it as “half-and-half.”  Do you really want to miss that entire market?

Finally, language is a living entity.  Don’t believe keywords are set in stone:

“It’s essential you constantly review the performance of your website and adjust your keywords accordingly. Watch where your traffic is coming from and target the highest sources. Only by monitoring and tweaking will you keep one step ahead of your competitors.”

Just another task to add to the small business owner’s to-do list.

Laura Abrahamsen, July 16, 2013

Sponsored by ArnoldIT, developer of Beyond Search

On May 23, Chen Li and Dev Bhatia recently spoke with Stephen E. Arnold, a search expert, to discuss the recent launch and early success of the search engine technology provider SRCH2. The complete interview can be found in the Search Wizards Speak article “SRCH2 An Interview with Chen Li and Dev Bhatia.

SRCH2 was founded in 2008 and is now entering its 3.0 release cycle. The company’s patented search software enables “rich search” features including instant forward search (using a full-text forward index cached in memory), configurable error tolerance, rapid geo search, configurable rankings, and more.

After the interview, Arnold gave his stamp of approval:

“SRCH2’s technology does bring many Google-like features to enterprise and mobile search. The company’s approach sharply reduces deployment time. Instead of talking about a one-day installation, the SRCH2 approach delivers on quick and painless roll out and integration. The system’s response time and its time-saving features such as auto-suggest make the experience seamless and fluid.”

With the move to mobile apps, Cloud-based, and location-based services, it is imperative that search savvy companies invest in solutions are uniquely designed for these applications. Otherwise they will be left behind. SRCH2’s search technology excels when faced with these challenges by including rich search features that are not being provided anywhere else.

Jasmine Ashton, June 11, 2013

Get Down with Google Analytics

April 17th, 2013 | Posted by jasmine in Expert | search | Strategy - (0 Comments)

The goal of your business’ web site is to get customers to buy your product or service.  Whatever it is, your web site should drive potential customers to your business as a solution, and it should deliver them as customers.  If it isn’t, it’s not doing what you need it to do.  Figuring out what’s working and what isn’t is a job for Google Analytics.

Vincenzo Ravina wrote the post “Google  Analytics 101:  Your Guide to More Clicks and More Sales” for  SmallBizTechnology.   It’s a great primer on what this tool can do for you and your small business.

With the free downloadable software, you can measure your audience, your traffic source (from where they arrive at your web site), your content, and your conversions, which is where your money is to be made:

“This focuses on goals (see next section), ecommerce (product performance, sales performance, transactions and time to purchase), and multi-channel funnels (this tracks how your customer ended up purchasing something. Typically, the final click before the transaction gets all the credit, but with customers doing a lot of research before they buy something, you want to know what led to that final click and what you can optimize to get more conversions).”

Once you understand what it can do, Ravina says, you can choose goals for Google Analytics to track the user actions that matter for your business.

Information is power.  Put it to work for you.

Laura Abrahamsen, April 17, 2013

Sponsored by ArnoldIT, developer of Beyond Search