If you had never heard of, let alone used, the Instagram app, it popped up on your radar screen recently when Facebook acquired it for $1 billion, the largest acquisition the social-media giant has ever completed. Maybe it was to eliminate a photo-sharing competitor but perhaps exclusive features of Instagram made the deal so sweet.
Chris Tacket, writing on technology for TheAtlantic.com, posted a transcript of an interview with Instagram founder Kevin Systrom. Tacket’s article can be found at “Will Post-Facebook Instagram Deliver on Its Founder’s Dream?”; the original interview was conducted by Digg founder Kevin Rose.
Tacket’s take on what Instagram has that Flickr and Twitter don’t, and what Facebook really wanted, was the ability to filter images by location data and timestamps:
“I imagine using Instagram to look up a restaurant I’m going to visit to see what food photos have been shared from that location in the past few days. Maybe I’ll be tempted to order something different because it looks so good. Rather than relying on what the official handlers of these locations’ social media accounts want to share, I’d be able to tune in to the users’ experience of them — to see the most recent visual media from those locations at this very moment, as shared by people who are motivated by little else save the act of sharing itself.”
Let’s hope that Facebook leaves this piece of Instagram intact.
Laura Abrahamsen, April 25, 2012